Mad for Ads (Record no. 19505)

MARC details
000 -LEADER
fixed length control field 01325nam a2200205 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250730214432.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250730b |||||||g |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781525301315
040 ## - CATALOGING SOURCE
Transcribing agency GESM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fyvie, Erica
Relator term aut
245 ## - TITLE STATEMENT
Title Mad for Ads
Remainder of title How Advertising Gets (and Stays) in Our Heads
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Toronto, ON
Name of publisher, distributor, etc. Kids Can Press
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent 64 p
Dimensions 26/22/1 cm
Type of unit Hardbound
520 ## - SUMMARY, ETC.
Summary, etc. A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Economics
-- Campaigns
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media Literacy
General subdivision Social Studies
-- Influence
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Turner, Ian
Relator term ill
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Koha item type Books
999 ## -
-- 19505
-- 19505
Holdings
Withdrawn status Lost status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
      English Non-Fiction Grade School GESM Library GESM Library Main Library 2025-07-21 Piefke 22.35 25-34831 2 ENG 659 FYV E2600003 12/02/2026 09/02/2026 27.00 30/07/2025 Books New