000			01325nam a2200205 4500
003			OSt
005			20250730214432.0
008			250730b |||||||g |||| 00| 0 eng d
020			_a9781525301315
040			_cGESM
100			_aFyvie, Erica _eaut
245			_aMad for Ads _bHow Advertising Gets (and Stays) in Our Heads
260			_aToronto, ON _bKids Can Press _c2021
300			_a64 p _c26/22/1 cm _fHardbound
520			_aA visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand.
650			_aMarketing _xEconomics _xCampaigns
650			_aMedia Literacy _xSocial Studies _xInfluence
700			_aTurner, Ian _eill
942			_2ddc _n0 _cBK
999			_c19505 _d19505